I recently had the pleasure of visiting Sri Lanka (my place of birth) and India again. Having lived in the former, and visited the latter on a number of occasions, I am well aware of the undeniable chaos, THE HEAVY TRAFFIC! This sense of awareness (sounds mystical right), has taught me that reaching my destination
In Australia, there are over 12 million Facebook users (Source: marketingmag.com.au) and over 7 million of them are on mobile every day (Source: theguardian.com)! And, our country is one of the top 10 nations when it comes to digital ad spending per person, online shopping and even smart phone penetration. With so much of online
Are you frustrated that your blog isn’t getting the attention it deserves? You’ve done your research and have written the content to the best of your ability, but no one seems to be reading it, let alone engaging and sharing! Yep, it is a common dilemma. We’ve put together 10 steps on how you can
Social media has risen to becoming platform for businesses to gain more reputation, branding, traffic and generate leads for your business. With the benefits offered by each social media platform varying, most Australian businesses have found it to be beneficial to maintain a presence in the key social media networks such as Facebook, Google+, Twitter
In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations.
Reputation management is important to both an individual and business alike. With businesses focusing heavily on the digital sphere, managing your reputation is important. Some misconceptions about online reputation management is that it is only limited to social media, while others limit it to public relations. Social media and PR are different dimensions of reputation
Recent advancements in the digital sphere have revolutionised the world of business in numerous ways. A couple of decades ago, marketing communications were limited to TV, radio and print, which remain very expensive and beyond the reach for many small businesses here in Australia. The situation where big marketing budgets mean more clout for the
In the corporate world, networking online has become the key way to connect with like-minded professionals. The social networking platform LinkedIn, plays a pivotal role enabling professionals from a wide plethora of industries to get connected online. In today’s blog post we look at an awesome App which enables LinkedIn users to connect with each
Many companies in Australia have begun to realise that social media is an important tool for business growth and increased awareness. As a result social media has become an integral part of their marketing strategy. However, the question arises, how well are companies using social media to engage with their customers? In terms of social
Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for
