Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I
Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces. With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect
Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to
The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And Video backgrounds – as the name suggests uses videos as the background of the website, usually
As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and
Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often
Search engine optimisation has come a long way from being dominated solely by black hat marketers to become more focused on the ultimate user experience. As a business owner or a marketer we all crave for more website traffic and higher Google ranking. However, have you ever wondered what is the real SEO secret that
Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more
