Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online
Business owners and start-ups keen to promote their brands can no longer ignore the importance of social media management and the numerous benefits it can reap for them. Nonetheless, most business owners find it hard to keep up with the competition in term of their social media marketing strategy and its execution, when they attempt
Mobile phones might have been around since 1973, but it wasn’t until the release of the iPhone back in 2008 that it truly became integrated into people’s everyday lives. Now people are constantly connected to the internet and, in fact, perform most of their tasks from their smartphone. Despite the continuous growth of mobile usage,
Although Instagram might trail behind many of the other social media sites in terms of users they are close to the top in terms of user engagement and daily check-ins. Just because your company might not offer visually appealing products or services doesn’t mean you should ignore this social media platform. With 32 million daily users that spend,
We’ve come to a brand new year and the digital age has continued to affect us by leaps and bounds. One fact that still amazes us as a digital marketing agency is the amount of businesses that are yet to establish a social media presence. The number of social media platforms that we see today
In Australia, there are over 12 million Facebook users (Source: marketingmag.com.au) and over 7 million of them are on mobile every day (Source: theguardian.com)! And, our country is one of the top 10 nations when it comes to digital ad spending per person, online shopping and even smart phone penetration. With so much of online
Click below image for the full infographic. Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral
