Paraphrasing digital marketing expert, Peter Drucker: the primary purpose of a business is to earn and retain loyal customers. However, for small to medium business that’s easier said than done! Lack of disconnect between the business and its customers results in miscommunication, unfulfilled expectations and of course a waste of time and money. So what
Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more
For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design
Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of
Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online
Google Plus may not have received the due respect in the beginning but it didn’t take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal
Being a digital marketing strategist and trainer, I have spent a lot of time in this field to understand what works and what doesn’t. Experience has proved to me time and again that a well-crafted social media strategy is the lifeline of businesses trying to promote their brands online. And so, I can say without
Business owners and start-ups keen to promote their brands can no longer ignore the importance of social media management and the numerous benefits it can reap for them. Nonetheless, most business owners find it hard to keep up with the competition in term of their social media marketing strategy and its execution, when they attempt
