Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update
Since being rolled out in February, Facebook Reactions – an extension of the Facebook Like button, are being extensively used by businesses’ fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,
Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,
The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And Video backgrounds – as the name suggests uses videos as the background of the website, usually
In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time,
As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and
The only way to survive in this increasingly digital economy, is to ensure you are better than your competitors and you are where your customers are: Online However, just being online, doesn’t make your phone ring!
Having the potential to turn the sails in favour of neophytes and bring down incumbents, Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep
When it comes to the emerging digital marketing trends, questions like “What’s Hot” and “What’s New”, always seem to be on the radar! The way I see it, 2016 will be heading towards a major shift in three prominent areas of digital marketing by focusing on ROI: R – Responsive WEBSITE Design Layout O –
