When involved in any type of business, you’re going to run into customer complaints. This is simply the nature of the beast and is something that’s inevitable. This is especially true when you’re operating online and have a large social media presence. The Internet seems to embolden people to speak up; and whether it’s the anonymity
Following up on last week’s article where we talked about the main benefits of using HootSuite as your social media management solution, this week we will be shedding light on the reporting facilities provided by it. Here’s where HootSuite stands out from most other tools – you can analyse your social media performance using over 40
Social media has risen to becoming platform for businesses to gain more reputation, branding, traffic and generate leads for your business. With the benefits offered by each social media platform varying, most Australian businesses have found it to be beneficial to maintain a presence in the key social media networks such as Facebook, Google+, Twitter
Google’s annual developer conference, Google I/O, is currently underway at the Moscone Centre in San Francisco. The first day’s proceedings concluded a couple of hours back and the updates are simply overwhelming. From Google Glass to Google+, a lot of upgrades were introduced and our team here at solomoIT had a tough time keeping up!
In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations.
Reputation management is important to both an individual and business alike. With businesses focusing heavily on the digital sphere, managing your reputation is important. Some misconceptions about online reputation management is that it is only limited to social media, while others limit it to public relations. Social media and PR are different dimensions of reputation
LinkedIn’s latest feature sees them allow users to tag any of their connections or a company in a status update or in the comments box. This is similar to the tagging feature allowed by Facebook and Google+. When you tag a user or a company (page), an instant notification is sent to the respective person
Are You Measuring Your Social Media ROI? Social media has revolutionised consumer behaviour in numerous ways making it impossible to be ignored. Your customers are all out there, logging into Facebook, Twitter etc. connecting with friends and family, looking for entertainment and exchanging product/service reviews. The sheer pace of information exchange has resulted in some
With LinkedIn connecting an undisputed 4 million users in Australia, the usefulness of this networking platform has been felt by many a professional. However, for many of us, time is of the essence. As much as we’d like to connect and engage with professionals of our industry and related stakeholders, our “on-the-go” lifestyle makes it
Many companies in Australia have begun to realise that social media is an important tool for business growth and increased awareness. As a result social media has become an integral part of their marketing strategy. However, the question arises, how well are companies using social media to engage with their customers? In terms of social
